Creating a homepage for therapists

Writing an Effective Homepage for Your Therapy Website

Please note: the below is just a guide. I do not follow this exactly, you have to find what works for you. On my sociallyfearless page I do not have FAQs on the homepage, whereas on this website I do. I also don’t have products listed as I go into detail on another page. There also may great websites that have nothing but a picture on the homepage. You do what works for you, based on websites you like and what you think your client wants, and use the below as a guide!

Core Elements of Your Homepage

1. Opening Section

  • Headline: Clear, empathetic statement addressing visitor's needs

    • ✅ "Find Your Path to Emotional Wellness"

    • ✅ "Compassionate Therapy for Life's Challenges"

    • ❌ "Welcome to My Therapy Practice"

  • Subheadline: Expand on your unique value proposition

    • Specify location, specialties, or approach

    • Example: "Providing evidence-based therapy in London, specialising in anxiety"

  • Call-to-Action (CTA): Clear next step

    • "Schedule a Free Consultation"

    • "Book Your First Session"

    • Include phone number and/or booking button

2. Your Professional Introduction

  • Brief professional bio (2-3 sentences)

  • Professional photo (high-quality, approachable)

  • Credentials and certifications

  • Areas of expertise

  • Treatment approaches

3. Services Section

  • List primary therapy services

  • Brief description of each

  • Target problems you help solve

  • Insurance/payment information

4. Trust Indicators

  • Licenses and certifications

  • Professional memberships

  • Years of experience

  • Educational background

  • Privacy/confidentiality statement

5. Client Focus

  • Who you help (target demographics)

  • Common challenges addressed

  • Expected outcomes

  • Success indicators

Writing Style Guidelines

Voice and Tone

  • Warm and professional

  • Direct but not clinical

  • Accessible language

  • Avoid jargon unless necessary

  • Maintain a tone that matches with your brand

Content Structure

  • Short paragraphs (2-3 sentences)

  • Bulleted lists for easy scanning

  • Clear headings and subheadings

  • White space for readability

  • Mobile-friendly formatting

Other Elements to Include

Contact Information

  • Office location(s)

  • Phone number if you want - I personally have no phone number anywhere on my website

  • Email address

  • Office hours if appropriate

  • Response time expectations if appropriate

Session Information

  • Session length

  • Types (in-person/virtual)

  • Booking process

  • Cancellation policy

  • Insurance details

Emergency Information

  • Crisis resources

  • Emergency contacts

  • After-hours protocol

  • Links to crisis hotlines