How to Write an Engaging "About Me" Page for Therapists

A Fearless Therapists Guide

Section 1: Essential Elements

Opening Hook (First 2-3 Sentences)

  • Start with the client's pain point

  • Create immediate connection

  • Show understanding of their struggle

Example:

✓ "You're tired of feeling stuck in patterns that don't serve you. You've tried to make changes on your own, but something keeps holding you back. I understand - both as a therapist and as someone who's been there."

✗ "Hi, I'm [name] and I'm a licensed therapist with 10 years of experience."

Professional Story (The Journey)

Could include:

  • Your 'why' - what drew you to therapy - this doesn’t have to be your own struggles, but might be for example you realised everyone leaned on you for advice as you are so supportive, or you realised no-one specifically helps binge eating men, so you had to fill that gap

  • Relevant personal insights (while maintaining boundaries)

  • Professional journey highlights

  • Specific moment that shaped your approach

  • Connection between your experience and client needs

Credentials & Training

Present as benefits to clients:

  • Degrees and certifications

  • Specialised training

  • Relevant experience

  • Continuing education

  • Professional memberships

Example:

✓ "My training in CBT means I can help you develop practical tools for managing anxiety in your daily life."

✗ "I have a Master's degree in Clinical Psychology and am certified in CBT."

Section 2: Connection Points

Specialisations

  • Clear definition of who you help

  • Specific problems you solve

  • Your unique approach

  • Success patterns you've observed

  • Client transformation examples

Personal Touch

Share appropriate details that:

  • Make you relatable

  • Show you're human

  • Create connection points

  • Demonstrate understanding

  • Build trust

Example elements:

  • Love of nature/hiking

  • Mindfulness practice

  • Work-life balance approach

  • Personal growth journey

  • Professional values

Section 3: Structure & Style

Format Tips

  • Use headers and subheaders

  • Keep paragraphs short (3-4 lines)

  • Include bullet points for scanning

  • Add professional photo

  • Include client testimonials (if permitted)

Writing Style

  • Write how you speak

  • Use "you" more than "I"

  • Share stories and examples

  • Be warm and professional

  • Show personality while maintaining boundaries

Key Phrases to Include

  • "I understand..."

  • "Together, we can..."

  • "My approach helps you..."

  • "What makes me different is..."

  • "I believe that..."

Section 4: Call to Action

End with Clear Next Steps

  • End with a very specific ‘call to action’ - just one

  • Many people end with contact me! subscribe! follow me on insta!

  • We can have more than one, but one should really be the primary goal

  • For example: Want to work with me? Click here to book a free consultation

Writing Template

[Opening Hook - Client Pain Point]

[Understanding Statement]

[Your Why/Story]

[Professional Credentials - As Benefits]

[Specialisation & Approach]

[Personal Touch]

[Client Transformation Example or Testimonial]

[Call to Action]